You can access the library through a Facebook Page of interest by selecting “Page Transparency” on the right hand side, clicking “See More”, navigating down to “Ads From This Page” and clicking “Go to Ad Library.” The library contains data on all ads run on Facebook, Instagram, Messenger and the Audience Network, which extends advertising campaigns from Facebook to separate platforms using the same targeting data. Using the Facebook Ad Library to uncover these types of stories was the basis of a webinar led by First Draft investigative researcher Madelyn Webb, an extensive user of the library, and training and support manager Laura Garcia.
And despite the restrictions, BuzzFeed News found Facebook was still accepting money for fraudulent ads selling face masks to unsuspecting users in May, although the platform later banned the advertiser. The social media giant banned misleading coronavirus ads early in the crisis but its archive for promoted posts has been a consistent source for journalists since its launch in 2018.ĭonald Trump’s re-election campaign spent more than $32 million on Facebook ads between January 2019 and June 2020, according to The Washington Post. Facebook’s Ad Library might not seem like an obvious place to look for stories about misinformation and influence during the pandemic.
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